Unlocking Creativity: How AI is Transforming Content Creation

Historically, creativity has been seen as an innately human trait, but the rise of generative AI has redefined this assumption. Creative AI is at the forefront of a transformative wave in content creation, leveraging Artificial Intelligence to produce original and diverse content formats, including impressive visuals and realistic speech and music.

For example, AI imaging pioneers like DALL-E2 and Imagen have demonstrated the ability to generate highly realistic images from simple text descriptions, promising faster, cost-effective, and highly personalized content creation at an unprecedented scale. As an example, when prompted with "a bowl of soup that serves as a gateway to another world in digital art," the AI produces imaginative images that blend creativity and realism, providing a surreal experience (view images below). This exciting development demonstrates how AI is reshaping content creation, giving us a peek into a future where making content is not only quicker and cheaper, but also more tailored to individual preferences. This technology has the potential to completely revolutionize industries that rely on visual content, such as advertising and art, by opening a range of new exciting opportunities for creators and their audience.

Various images generated by DALL-E 2 given the above prompt, Source OpenAI

Another example of Creative AI application was developed by Tencent Music Entertainment, the leading online music entertainment platform in China. The company created mor 1.000 tracks that contain vocals generated by AI technology designed to emulate human voice. This technology called Lingyin Engine, can quickly replicate singers’ voices to produce original songs of any style and language: One of these tracks, titled “Today”, has already surpassed 100million streams. HYBE, a Korean entertainment company and record label behind Korean pop sensation BTS, has acquired Supertone, an AI sound and music generator. This convergence of music and AI not only promises to reshape the music industry but also opens a world of possibilities for artists, providing them with a new era of sonic creativity and experimentation.

Also, creative AI stands out for its remarkable potential to improve productivity, accomplishing in a few years what previously took decades for major technological advancements. Electricity took nearly four decades to have a real impact on productivity since it required adaptation to physical infrastructure. Computers took roughly two decades to make a significant impact with human adoption representing the main barrier to its development. In contrast, creative AI has taken less than three years to deliver major performance improvements, largely due to the active involvement of tech giants who have provided workers with user friendly AI powered tools and applications.

In conclusion, AI is transforming content creation at an astonishing pace. It's not here to replace human creativity but to enhance it. Examples like DALL-E2, Imagen, Tencent Music, and HYBE show how AI can generate stunning visuals and music quickly and affordably. This has the potential to revolutionize industries like advertising and music. According to Fortune Business Insight, the AI market size was 428$ billion in 2022 and is projected to grow from 515.31$ billion in 2023 to 2 trillion by 2030, at a CAGR of 21.6%. This growth reflects the increasing importance of AI, including the creative AI sector, in shaping various industries. As AI technologies advance, they are expected to play a pivotal role in this expansion, offering new opportunities for innovation and productivity.

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The information in this article should not be regarded as a description of services provided by Delian Partners SA. The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry. The views reflected in this article are subject to change at any time without notice.

The Next Frontier of Gaming: the Creator Economy

Play-To-Earn model currently attracts a lot of attention. Some Metaverse platforms allow users to not only interact with other players, but also to be rewarded with digital tokens convertible in real money.

Meta is building a creator economy on Horizon Worlds, a free VR platform, online video games developed by Meta for Oculus. On Horizon creators make money thanks to their own skills: Players use the platform’s tools to build custom VR spaces and play games together with coworkers and other players. Creators are basically VR world designers that create digital assets thanks to their technical skills and own the intellectual property rights to the content they create (NFTs). Today the gaming platform is only accessible via VR headsets, but because users monetize based on how much other players engage with the game content, Meta is planning to allow users to also access the platform via web in order to attract more gamers.

Another popular platform is Axie Infinity, a Metaverse game experience created on the Ethereum blockchain where users can purchase NFTs of their favorite monster and pit them against each other in battles. With the “play-to-earn” approach, creators are rewarded with crypto tokens - called Smooth Love Potion (SLP) – each time they sell their items. Moreover, they can also loan their NFTs to other players to use and earn with, and profits are divided between the parties. As of February, Axie Infinity had more than 1.8 million DAU and NFT sales volume of $4 billion. There’s no way to play the game without buying the three Axie NFTs needed to create your first team: If you win, you’re rewarded with SLP and you can convert your token into Ethereum, and then into dollars. That’s how users make money playing the game.

Compared with traditional gaming experiences, in Metaverse users are immersed in an environment where they can create, interact, explore, and participate in a wide variety of experiences.

In the Metaverse, most of the content users spend time with, is created by other users. Content creators are incentivized and rewarded based on how much time other users spend engaging with the platform, therefore, to increase profits it is crucial to continuously improve the user experience first, developing the underlying technology, then integrating new tokens in the platform.

It does not come as a surprise that gaming could become the entry portal for the Metaverse, because gaming is a fun and globally adopted activity, and is also extremely advanced technologically. The market opportunity for monetization through the gaming industry is massive, for both platforms and players: Today out of about 8 billion world population, 5 billion people are internet users, 4.6 billion are social media users, and 3 billion are video gamers ripe for potential conversion into Metaverse users.

In summary, gaming is still at the early stage of development in the Metaverse, but the rapid growth of its user base and the increased attention from big companies represents a huge opportunity to invest in the market. Moving from an independent virtual world to an integrated “digital twin of the real world” with better technology and experiences, will bring a wider audience of users and more per-users spending.

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The information in this article should not be regarded as a description of services provided by Delian Partners SA. The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry. The views reflected in this article are subject to change at any time without notice.

How Blockchain Technology is Disrupting Industries Globally

Blockchain is one of the most popular topics of the last two years. A blockchain is a decentralized data network that contains a growing list of records (blocks) to provide a transparent, accessible, and verifiable register of data. Each block contains data and information about the previous block of the chain – for example, about when the block was accessed or modified-, which minimizes the risk of fraud while increasing data transparency and security.

One major application is to enable users to share and securely store digital assets, but going forward the blockchain can play a significant role in the global economy: Retail commerce giants like Amazon, Walmart, and Alibaba have already explored blockchain technology to make processes more efficient and reliable. With so-called “smart contracts”, digital records of customer purchases and warranty information can be stored in the blockchain, making it easier to validate the ownership and automate tasks like payments or inventory management. For example, Amazon filed a patent for a blockchain system to track goods and make them visible across the whole supply chain, from production to the end-user.

The music industry already started to adopt blockchain technology to eliminate the risk of fraud and protect the intellectual property rights of the content. Last year, music producer and DJ Justin Blau launched the blockchain-based music investment platform, Royal. The platform aims to democratize access to music ownership allowing music lovers to both invest and own rights on their favorite songs/albums with NFTs (non-fungible-tokens) recorded on the blockchain. According to Financial Time, Spotify, the biggest music streaming platform, could add blockchain technology and NFTs on its streaming platform soon to allow artists to certify the ownership on their music while boosting earnings without having to pay any fee. According to Market Watch, the global market for blockchain in media and entertainment is estimated to reach $1.54 billion by 2024.

In the past, cryptocurrencies helped to demonstrate the potential of the blockchain in the financial sector and blockchain became popular for being the technology that supports the cryptocurrency Bitcoin. But today, blockchain is transforming industries outside the financial ecosystem such as insurance, real estate, agriculture, gaming, and healthcare. As reported by Fortune Business insights, the global blockchain market was valued at $4.67B in 2021 and is expected to grow from $7.18B in 2022 to $163.83B by 2029.

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The information in this article should not be regarded as a description of services provided by Delian Partners SA. The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry. The views reflected in this article are subject to change at any time without notice.